The Velocity Advocacy Elevator™: From on the fence to on your side.™
While all projects and issues are different, our proprietary Advocacy Elevator™ can create a customized plan for each situation. The specific components of a supporter model will change for each project, yet the Elevator is able to use its unique capability to gather, coordinate, and manage comprehensive data to identify, engage, and activate supporters in a way not possible just a few years ago.
The Advocacy Elevator uses constantly evolving modeling methods to identify and rank a person’s position on a client or project’s issue. Velocity then develops strategies to move that person to a higher level of engagement – until they’re doing something to actively support the client’s project or cause.
Velocity develops targeted, evolving communications and engagement activities, custom-designed, to move the “maybes” to the “absolutelys” and encourage increasingly enthusiastic advocacy from those already on board. The client gets a broader population of people who will support the project – and encourage others to do the same.
It is often said “the world is run by those who show up.” For complex projects that face robust public approval and regulatory processes, matching or exceeding opposition advocacy efforts is a complex and critical challenge. Not only is a project proposer held to a “never wrong” standard while opponents can use or create false or incomplete information without any consequences, the project team also has to routinely find ways to counter well-funded progressive groups from around the country. The Velocity Advocacy Elevator is an effective solution.