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The Advocacy Elevator™: From on the fence to on your side.™

While all projects and issues are different, our proprietary Advocacy Elevator™ can create a customized plan for each situation. The specific components of a supporter model will change for each project, yet the Elevator is able to use its unique capability to gather, coordinate, and manage comprehensive data to identify, engage, and activate supporters in a way not possible just a few years ago.

The Advocacy Elevator uses constantly evolving modeling methods to identify and rank a person’s position on a client or project’s issue. Velocity then develops strategies to move that person to a higher level of engagement – until they’re doing something to actively support the client’s project or cause.

Velocity develops targeted, evolving communications and engagement activities, custom-designed, to move the “maybes” to the “absolutelys” and encourage increasingly enthusiastic advocacy from those already on board. The client gets a broader population of people who will support the project – and encourage others to do the same.

It is often said “the world is run by those who show up.” For complex projects that face robust public approval and regulatory processes, matching or exceeding opposition advocacy efforts is a complex and critical challenge. Not only is a project proposer held to a “never wrong” standard while opponents can use or create false or incomplete information without any consequences, the project team also has to routinely find ways to counter well-funded progressive groups from around the country. The Velocity Advocacy Elevator is an effective solution.

Want to know more? Contact us.

Featured Success Stories

Advocating on Behalf of Business

Minneapolis Regional Chamber of Commerce

In the summer of 2013, the City of Minneapolis proposed to bring forward a referendum that would ask voters to decide if the City should take over all electric utility operations. The Minneapolis Regional Chamber of Commerce sought assistance building a coalition of grasstops and grassroots advocates to communicate opposition of the City’s efforts.

 

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Unifying the Residential and Business Community

Grand Avenue Business Association

In 2015, the City of St. Paul proposed adding parking meters along the Grand Avenue retail corridor. As a result, the Grand Avenue Business Association retained members of the Velocity team to stop the plan by organizing a coalition of local businesses and residents.

 

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Public/private/nonprofit Coalition Revitalization

I-94 West Corridor Coalition

The I-94 West Corridor Coalition was in desperate need of federal and state funding. In 2013, members of the Velocity team were retained to provide organizational management and strategic planning, and to lead the Coalition’s communications, government relations and membership management efforts.

 

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Posted on August 14, 2017 by Velocity - Updated February 19, 2020

Velocity Public Affairs is a full-service public affairs company that combines experienced leadership with market-leading, proprietary technology to help clients strategically address and manage public affairs challenges and opportunities.

 

The Advocacy Elevator™: From on the fence to on your side.™

While all projects and issues are different, our proprietary Advocacy Elevator™ can create a customized plan for each situation. The specific components of a supporter model will change for each project, yet the Elevator is able to use its unique capability to gather, coordinate, and manage comprehensive data to identify, engage, and activate supporters in a way not possible just a few years ago.

The Advocacy Elevator uses constantly evolving modeling methods to identify and rank a person’s position on a client or project’s issue. Velocity then develops strategies to move that person to a higher level of engagement – until they’re doing something to actively support the client’s project or cause.

Velocity develops targeted, evolving communications and engagement activities, custom-designed, to move the “maybes” to the “absolutelys” and encourage increasingly enthusiastic advocacy from those already on board. The client gets a broader population of people who will support the project – and encourage others to do the same.

It is often said “the world is run by those who show up.” For complex projects that face robust public approval and regulatory processes, matching or exceeding opposition advocacy efforts is a complex and critical challenge. Not only is a project proposer held to a “never wrong” standard while opponents can use or create false or incomplete information without any consequences, the project team also has to routinely find ways to counter well-funded progressive groups from around the country. The Velocity Advocacy Elevator is an effective solution.

Want to know more? Contact us.

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