Challenge

The I-94 West Corridor Coalition was in desperate need of federal and state funding. Due to the unfortunate financial state of the Coalition and a lack of advocacy from the business, civic, and residential communities, this would be a difficult task to accomplish without proper leadership.  

Strategy

  • In 2013, the Coalition retained Velocity to provide organizational management, strategic planning and lead the Coalition’s communications, government relations, and membership management efforts. 
  • Velocity helped develop short- and long-term goals, design a brand awareness campaign, and host a kick-off event with business leaders, legislators, and government officials. The team updated traditional and digital media components and accelerated advocacy efforts of the Coalition’s executive and other legislative branches. 

Outcome

  • Velocity’s efforts have paid off greatly for the coalition and the I-94 West Corridor. Strategic planning for the Coalition has resulted in outstanding financial stability, continuously increasing membership from year to year, and increased awareness within the business, civic, and residential communities. 
  • With Velocity’s help, the Coalition has continued to fearlessly advocate for transportation improvements along the I-94 Corridor. These efforts have produced exciting results of extensive funding for priority projects from the state and federal governments. 
  • Because of the successful government relations efforts, the Coalition was able to receive necessary funding for lane capacity expansion projects responsible for the reduction in travel delays, improved safety and increased economic development along the I-94 Corridor.  
  • Velocity continues to work with the I-94 West Corridor Coalition to complete lane capacity expansion and other improvements along I-94 from the Fish Lake Interchange in Maple Grove to St. Cloud.