Challenge

An overreaching piece of legislation was being advanced in the State Legislature in response to the Sanford Merger. The policy would have had unintended consequences and extreme repercussions for private health care organizations and companies. 

Strategy

Velocity provided messaging and access to new platforms for the client’s association to communicate with members and their employees. These tactics allowed us to activate stakeholders to contact targeted legislators, and monitor the metrics to track progress in outreach. Additionally, these efforts were made while being in close contact with the lobby team to coordinate and highlight messages sent to legislators in opposition to the legislation.  

Outcome

Nearly 1,500 messages were sent to targeted legislators.