Several previous posts have identified tactics you can use to raise awareness of and increase the effectiveness of your advocacy efforts for your issue or project.
One tactic you may overlook is right in front of you: traditional media. If you know how to get it, coverage on conventional media – like today’s newspaper or tonight’s 10:00 news – can be an extremely valuable tool, both because your message goes to a large audience and because a presence in the media can help establish you as an expert, boost your credibility and incline people to see things your way.