Strategic Communications to Support Necessary Infrastructure Development
Coalition for the St. Croix River Crossing
Funding to build a long-planned new St. Croix River Crossing bridge was at risk because the project had not received the needed approvals to allow construction to start. If the approvals were not secured, existing funds would be used for other projects and the bridge would not be built. MnDOT needed help and support that included Congress and President Obama approving a special exemption for the bridge near Stillwater. Members of the Velocity team were retained to launch and manage a coalition to successfully complete this feat.
The Velocity team worked with a variety of different stakeholders to develop the Coalition for the St. Croix River Crossing; an alliance of local elected officials, labor, business, and community members from Minnesota and Wisconsin who built support for this necessary infrastructure project.
The success of the Coalition was heavily dependent on the integrated communication plan that the Velocity team helped Coalition leaders create and execute. The plan supported efforts by Minnesota and Wisconsin elected officials to secure Congressional approval for the complex project. In addition to these tactics, our team helped the Coalition create key messages and communication materials with clear and consistent information to educate the business and residential community and elected officials about the project. The Velocity team also developed and managed a user-friendly website and social media tools, and coordinated ongoing media relations.
In less than one year, the Coalition gained thousands of supporters and helped secure unprecedented bipartisan Congressional and Presidential support for the St. Croix Crossing, allowing a significant national project that had been stalled for decades to move ahead. The bridge opened in early July of 2017 and has provided outstanding benefits to commuters.