At Velocity Public Affairs, we help our clients create results and impact by addressing challenges and making the most of opportunities in the public relations and public affairs marketplace. As a full-service public affairs firm, we help assess complex issues and specific client needs to identify risks, challenges and opportunities, developing customized strategies that are focused on achieving results.
The Velocity team helps create meaningful results for clients by being fierce advocates, strategic communicators and effective operatives.
We approach your needs by analyzing the problem and defining realistic outcomes. We’ll work to educate you about realities and potential solutions as we create plans that build a solid foundation to accomplish goals and produce results. To move from a plan to action, we will identify key influencers who can affect the outcome. Combining this process with our policy expertise, we successfully inform and engage supporters to create knowledgeable advocates to influence the outcome.
Understanding the importance of being able to convey information that creates impact and results, we bring significant expertise to the work we do to create messages for each project and client. We work with you to not only understand the nature of your business and goals but to also bring in other perspectives and backgrounds to develop effective and consistent messages to reach key influencers and other target audiences. We help you identify and manage relevant communication channels and tools. We constantly analyze various data sources and monitor current events and media to help inform plans, strategies and tactics: We’ll continually update, refine and enhance messaging as necessary to meet the changing dynamics while staying focused on the end goal.
Our team’s broad backgrounds and experiences have helped develop and maintain valuable long-term relationships and provided a perspective from which we can engage with a unique purpose and focus. Drawing on a vast network of relationships from work in the media and both the public and private sectors, we bring to our work the ability to build and engage coalitions of key influencers that resonate with decision makers. As developments arise and situations change, we’re able to continually redefine the key audience as well as the relevant channels and tools to best achieve the desired outcome.